We’ve de-branded. We were called Langdale & Harding, now we’re simply called PITT BALM
What about the original PITT BALM?
Don’t worry, PITT BALM™ deodorant is still called PITT BALM™. The name hasn’t changed, and neither has the product. We set out to make a deodorant that keeps you fresh without harming the planet – and that’s what we’ll continue to do.
So why the name change?
Before we launched PITT BALM™ in 2018, we thought it might be the first in a range of natural cosmetics. We wanted a brand name that would allow our company to grow and experiment. Something that sounded trustworthy and sophisticated. The names Langdale and Harding both had sentimental meanings to us, so it seemed like a good fit.
Since then, the success of PITT BALM™ as a deodorant has helped us to realise that we don’t need to hide behind a fancy name. We make a deodorant that’s effective and ethical. That’s all we do, and we do it well. If our brand identity doesn’t reflect that then we’ve got it wrong.
Ok, so what is #freeyourpitts?
Our customers tell us they choose PITT BALM™ because they trust that it’s free from harmful chemicals. They say our deodorant does what it’s supposed to – leaving them free to get on with their day.
That’s how we came up with our new name and hashtag.